Tokushima Souvenirs: Naruto Kintoki Sweets, Sudachi, Fish Katsu, Wasanbon Sugar and Where to Buy Them

Quick answer: The most local Tokushima souvenirs are made from its own produce. Look for sweets made with Naruto kintoki sweet potatoes, anything made with sudachi (Tokushima ships 98% of Japan’s sudachi), fish katsu from Komatsushima, and Awa wasanbon, a traditional sugar made from native cane. The easiest places to buy are Clement Plaza in the Tokushima Station building (10:00–20:00), the shop on the 1st floor of Awa Odori Kaikan, and Skyshop Shirasagi at the airport. If you’re driving, Kuru Kuru Naruto roadside station has a big selection.

I live in Tokushima, and these are the local souvenirs I often buy and recommend: Naruto kintoki sweets, sudachi products, fish katsu and wasanbon sugar. Below is what each one is, who makes it and where to buy it, plus a few other local classics I’ve researched.

Naruto kintoki sweets

Naruto kintoki (鳴門金時) is Tokushima’s sweet potato, and local makers turn it into cakes and pastries.

ilrosa has been making sweets for about 40 years. Tanuki no Hoppe is new: Hallelujah launched it in July 2026. It’s mochi dough with a 100% Naruto kintoki filling, and it sold more than 110,000 in its first six weeks.

These prices come from 2025–2026 listings, so check before you buy.

Kincho manju

Hallelujah’s Kincho manju (金長まんじゅう) is another long-standing Tokushima sweet. It was launched in 1937 and reaches its 90th anniversary in 2027. The white bean paste is made with wasanbon. 5 pieces cost about ¥540, and it keeps for about two weeks.

Sudachi products

Sudachi (すだち) is a citrus fruit, and almost all of Japan’s sudachi comes from Tokushima. “Tokushima Sudachi” is a registered Geographical Indication (GI), the prefecture has 98% of national shipments, and it has been Tokushima’s prefectural flower since 1974.

• Sudachi sake: “Shumurie Sudachi-shu” by Honke Matsuura Shuzojo, on sale since 1993.
• Other sudachi products: look for すだち (sudachi) on the label in the shops listed below.

Fish katsu

Fish katsu (フィッシュカツ) is a breaded, deep-fried fish-paste cutlet from Komatsushima. It was invented in 1955 by Tsukushi Kamaboko.

Tani Chikuwa Shoten (谷ちくわ商店) in Komatsushima, which has made fish paste since the late Meiji era, sells its own version called katsu-ten (カツ天).

Awa wasanbon

Awa wasanbon (阿波和三盆) is a traditional Japanese sugar made from chikutō, a native sugar cane. It’s used in Japanese sweets, including Kincho manju and Saoshika.

• Okada Seitosho (岡田製糖所) in Kamiita says it carries on a tradition of over 200 years. Open 9:00–17:00.
• Prices and any hands-on experiences weren’t confirmed, so check with the shop before you go.

Other Tokushima classics

• Saoshika (小男鹿): a sweet made from yam, azuki, egg and rice, sweetened with wasanbon, by Fujiya (冨士屋, founded in the early Meiji era). 1 stick ¥2,060, half ¥1,188. It keeps for about 5 days.
• Naruto wakame: seaweed grown in the strong currents of the Naruto Strait. Look for the prefecture’s certification mark, which shows Sudachi-kun, the prefecture’s mascot (in use since 2014).
• Awa bancha (阿波晩茶): a tea fermented with lactic acid. Its production method was named an Important Intangible Folk Cultural Property in 2021.
• Handa somen: slightly thick, firm hand-pulled noodles from Tsurugi. See Handa Somen and Tsurugi Town.
• Otani-yaki pottery: a national traditional craft from Naruto. See Otani-yaki Pottery in Naruto.
• Awa shoai shijira-ori (阿波正藍しじら織): an indigo textile from Tokushima city and a national traditional craft. It started in the Meiji era from a kimono shrunk by rain. To try dyeing with indigo yourself, see Indigo Dyeing in Tokushima.

Where to buy

Hallelujah’s main store is in Matsushige. Its AEON Mall Tokushima shop was closed for renovation in September 2026, so check before you go.

See Tokushima City in One Day, What to Eat in Tokushima, Naruto Beyond the Whirlpools and How to Get to Tokushima.

FAQ

Which Tokushima souvenirs are the most local?
Sudachi products and Naruto kintoki sweets, because both are made from Tokushima’s own produce. Kincho manju (since 1937) is a long-standing local sweet.

Where can I buy souvenirs near Tokushima Station?
Clement Plaza in the station building (10:00–20:00). Awa Odori Kaikan’s 1st-floor shop is another option.

Can I buy souvenirs at Tokushima Airport?
Yes, at Skyshop Shirasagi on the 3rd floor, in the departures area. See Shikoku Airports to the City.

What is wasanbon?
A traditional Japanese sugar made from native chikutō cane. It’s used in Tokushima sweets such as Kincho manju and Saoshika.

Prices, hours and shop details checked on maker, prefecture and shop websites and travel guides on 29 October 2026. Prices change often, so check before you buy.

Kaz

Tokushima local with family roots in Hiroshima

I live in Tokushima and my family is from Hiroshima, where I also used to live. I still go back several times a year. The guides here come from places I have actually been. Where I haven't tried something myself, I say so.